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Meet The Optimist!

All too often, companies use “green” labeling but hide toxic ingredients. Our founder learned this the hard way after suffering an asthma attack while using a leading, “green” all-purpose cleaner. Labeled as safe, it was actually full of irritating ingredients that practically required a chemistry degree to understand. Armed with determination and a positive attitude, Devin turned her frustration into a commitment to developing products that use trusted, easy-to-recognize, non-toxic ingredients that work. Join Devin and become an OPTIMIST! 

Our Blog

30 minutes until your guests arrive. What to do first?

December 18, 2014

Yay holidays! It's the season where we love to visit - and sometimes show up unexpectedly! If you're lucky enough to have at least 30 minutes' notice, a few key things are important to clean or take care of before your guests arrive: Take out the trash. A hostess doesn't want to take her trash out any more than one of her guests does when they see it's full. Be ahead of the game and save yourself the awkwardness.  Wipe down your wine glasses. A lot of people spend unnecessary time vacuuming or dusting before last-minute guests arrive. Guess what? No one's looking at your floors and table tops. But they WILL notice when their wine glasses are dusty.  Wipe...

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Sara's 3 Tips For Hostess Gift Etiquette

December 11, 2014

  The holiday season means many holiday party invitations. Hurrah! And, like Optimists already know, knocking on the door with a gift in hand is a very appropriate and kind thing to do for your hostess. Here are my 3 easy tips to keep in mind when picking out a hostess gift: Put some thought into it. We’re all guilty of grabbing the first bottle of wine we see and putting a ribbon on it. But your hostess is putting a lot thought and energy into her party. You should put some thought into the gift. Does your friend like DIY? Perhaps she’d like our  Make Your Own cleaning products kit. She’ll be thrilled you came to the party AND gave a gift...

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