Behind the scenes look in NYC

April 20, 2015 1 Comment

2015 at The Optimist Co. is the year of thinking BIG! We set this intention at the start of the year to be able to reach new customers, share our message and create even more exciting content for our optimists! 

On a recent trip to NYC for the #futureofwellness challenge hosted by FounderMade and Well & Good it felt like these big dreams where shaping into a very exciting reality. I hope you enjoy coming behind the scenes with me as I reflect on this incredible experience. Watch our video slideshow and be the first to get live photos on our Instagram

The winning moment! 

YOUR VOTES got us from the top 10 to the final 3 and uou can watch our pitch video here. 

Judges Daniel Lubetzky from Kind Snacks and Kara Goldin from Hint Water sat down to start the evening with their inspiring founder stories and answered a few audience questions. 


The LIVE pitch round began and I got to share our story in the incredible judges and over 200 guests. Check out Daniel reading our Loads of Laughs packaging. 

 I shared the stage with two other amazing startup businesses, Vrill Food and Loli Ware. It was a great opportunity to meet these fellow entrepreneurs! 

After the judges deliberate I was honored and surprised to hear we won! Here I am celebrating with John Durant, author of The Paleo Manifesto, my fellow top 3 startup contestants and Meghan Asha, fonder of FounderMade



 It was a true joy to be part of the amazing experience, and it also provided a lot of great learning opportunities. We accomplished a lot of firsts! Our first video, our first time being voted for, our first live pitch, our first win and even my first night staying over in NYC! It as an honor to share our message of chemical free cleaning and recognizable ingredients with such an enthusiastic crowd. I want to give special thanks for the team at FounderMade for their passion on brining entrepreneurs together and creating a platform for growth! 

Now it is time to turn our attention to planning our next BIG steps.

 I thank you optimist for joining us along the way!  



1 Response

Kelly Gagliardi
Kelly Gagliardi

April 21, 2015

Nice work!! Proves that passion and hard work really do pay off!! I use your products daily and they get the job done!!

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