In the past decade, consumers have made a conscious decision to shop more ethically when purchasing products for themselves and their homes. In 2016, there are more options than ever for cruelty free brands whether you are searching for makeup, shampoo, or cleaning products. However, some of the largest and most influential brands in the industry still rely on animal testing or using animal products in their products. As a "green" brand focussed on providing the healthiest and most effective cleaning and home care products, we are often asked by concerned customers whether or not we are a cruelty-free company.
From the very beginning, The Optimist Co. has focussed on creating the safest cleaning products that you can feel comfortable using around your whole family. That is why we are proud to say that The Optimist Co. products are 100% cruelty free and never tested on animals.
Come on people, it's 2016!
If a company is not cruelty free, that implies that the ingredients are potentially dangerous to humans which is why the company chose to test on animals first. Which makes us ask the question, do you really want that potentially dangerous product in your home? We believe that the logical answer is, no!
There are so many ethical, eco-friendly, cruelty-free products to chose from, why resort to using a product that is unethical and potentially dangerous?
"Almost without exception, companies have a choice about whether or not to test on animals. In the majority of cases, animal tests continue because some companies insist on developing and using “new” ingredients. These are ingredients that don’t have existing safety data—because they’re new! So new safety data has to be generated to satisfy the regulators before a product can go on sale, and that means new animal testing." -Humane Society International
For a company to maintain a cruelty-free status, they simply must chose to use the thousands of ingredients that have already been approved and deemed safe for public use. During development of The Optimist Co. products, we wanted to go a step further and not only use ingredients that are known to be safe and healthy, but are also recognizable and easy to understand. That is why we created the "recognizability test" which encourages customers to read through our ingredients in the hopes that all of our ingredients are instantly recognizable, (this includes ingredients such as vinegar, distilled water, Castile soap, and essential oils).
We Want to Hear from you!
Do you purposefully shop for cruelty free products and brands? Let us know in the comment section.
Have a happy cleaning!
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