The Optimist visits NECN to talk safe natural cleaning

July 11, 2016

Hey Optimists! I am taking you behind the scenes to my live interview on NECN Business with Mike Nikitas. I got to talk the dirty side of natural cleaning and how our happy cleaning products are setting a new standard for safe cleaning products. I was joined by two fellow MassChallenge finalists where we got to share how being part of the largest global accelerator is helping us grow our businesses.

Devin Donaldson of The Optimist Co. live on NECN Business

Devin Donaldson of The Optimist Co. joins Mike Nikitas of NECN Business, Mei Mei Chow of #1 and Adam Lazar of Asarasi

I shared with Mike my mission to not only create effective natural cleaning products but to set a new standard for green product safety. Watch the video below to learn more about our recognizability test for all of our product ingredients and how we are even taking our cleaning recipes open source through a DIY kit. 

It was not all serious, we also took a moment at the end to celebrate! Thank you Mike and the NECN for having us! It's your call now as to who had the best dance moves. 



Shop what is on the desk!

Loads of Laughs natural laundry wash (Lavender & Eucalyptus) 

Time to Shine all purpose cleaner (Lemon & Tea Tree)

Bright Side natural glass cleaner (Tea Tree & Eucalyptus) 

Room & Air Spray (Rosemary & Mint) 

Room & Air Spray (Lavender) 

Leave a comment

Comments will be approved before showing up.