"We are setting a new bar for cleaning product safety by educating and empowering our customers how to clean without chemicals though our finished products and makers kit. Join me in learning not what to avoid using, but discovering what ingredients are safe and effective to clean with." 

Devin Donaldson - Founder & Chief Optimist 


New on our blog

What is Castile soap?

The answer to our most popular question! Find out how to start using this miracle DIY ingredient today. Read mored

5 uses for mint oil 

Before the seasons changes, refresh your daily routine with mint oil. Here are five simple tips! Read more


DIY Bug Spray 

Using essential oils, this is an easy to make bug spray recipe you can customize and make your own. Read more

New DIY Videos

DIY Natural Scrubbing Gel

This is the prefect recipe for hard to clean jobs like grout, tile, the oven and sink. Deep clean with less elbow grease. 

Ingredients in this video recipe 


DIY Cleaning Product Kit

Organic Castile Soap (8 oz).

Lemon essential oil

Tea Tree Essential Oil

Lavender Essential Oil

Eucalyptus Essential Oil

Learn More