"We are setting a new bar for cleaning product safety by educating and empowering our customers how to clean without chemicals though our finished products and makers kit. Join me in learning not what to avoid using, but discovering what ingredients are safe and effective to clean with." 

-Devin Donaldson - Founder & Chief Optimist 


Recent DIY Blog Posts

What is Castile Soap? 

We solve our top question with a quick history and easy sues for this amazing DIY cleaning and personal care ingredient. 

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How to make your own natural bug spray


Using a blend of essential oils, it is easy to handcraft you own natural bug and insect spray to enjoy evenings dining outside. 

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Make an easy DIY baby bum wash 


Using Organic Castile Soap, this simple and natural tush wash makes diaper cleanup safe and easy for mom and baby. 

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Recent DIY Recipe Videos



DIY Cleaning Kit

What's inside? 

If you are new to essential oils, making your own cleaning products or a seasoned pro, this kit has you covered. Clean ever room in your home with a few simple, effective in and natural ingredients. 

Each kit includes 11 recipes to get you cleaning your home from top to bottom and:

  • 2 reusable bottles and pumps
  • 3 pure, food grade essentail oils (Lemon, Tea Tree and Eucalyptus) 10ml each
  • 4 oz bottle of organic Castile soap  
  • Happiness in every spray 

Start handcrafting and customizing your own natural cleaning producst today. 

Shop Now!


Pins We Love! 

If you love DIY as much as we do, make sure to join us on Pinterest! We also love to pin cleaning hacks, inspiring kitchen, organization tips, quotes that keep us feeling inspired as optimists and dreamy green living ideas.