The Optimist Co at a Glance
After the birth of my first child my interest in living green took on a more serious role in my life. Concerned about the chemicals in traditional cleaning products I did what a lot of people did, I bought a few well known green cleaning products. My first time using a popular green all purpose cleaner I suffer an asthma attack.
I was shocked. I thought I was making a choice that was better for me and my family and instead I was running into the same problems I had with traditional cleaning products. The ingredients were had to understand and the scent was overpowering. Feeling fed up I realized It was time to start making my own!
My tiny cottage kitchen was my lab and with some trial and error I found solutions that worked even better than the traditional products I had been using. I only used simple ingredients that were easy to find and well known to be green.
Now I get to share my passion though our DIY kits and finished products. I hope that you find our products easy to use, easy to make and most importantly powerful at cleaning while being healthy for your home.
Join our optimism! We believe that we can make our lives and planet healthier with the products we choose.
Become an Optimist!!
Our Ingredients
Our green products show a few simple ingredients go a long way to deep cleaning your home. You will always know what products we use and they are easily recognizable (no chemistry degree required). You can learn more about each ingredient and why we use it here!
Our Packaging
We have put a lot of thought and care into our green packaging and it’s sure cute too!
Amber bottles reduce the light exposed to the essential oils we use to protect their important attributes.
Recycle and Reuse! Our bottles are made of recyclable materials. We always promote reusing the bottles in our DIY kits. Our glass bottles can be used indefinitely and you never have to worry about the plastic breaking down over time. Not sure you are ready to try glass cleaning bottles? No worries, we have you covered with our PET plastic options.
Compostable! Our 2 lb laundry packaging is compostable, biodegradable and made from recycled materials. It is a great refill for our so nice to look at reuseable laundry jar.
Our Values
At The Optimist Co. we believe that:
- green living is not only possible, but accessible, easy and fun!
- everyday products don’t need to sacrifice of the health of our families or the earth ingredients should be easily recognizable
- our packaging can look beautiful and have a low impact on the environment